Starting with its own stores in 2013, Sulbing has become the No.1 Korean dessert cafe brand, leading Korea's traditional dessert culture. This is the result of continuous challenges and innovative menu development.

Sulbing offers creative and popular healthy desserts and drinks using traditional Korean ingredients all year round. Additionally, the brand has made efforts to create spaces that resonate with the times and are favored by generations, where customers want to stay longer.

However, Sulbing is not satisfied with its current position and will strive to improve the quality of taste and service to increase customer satisfaction.

The brand will continue to pursue a dining business that prioritizes customer satisfaction, providing a healing environment based on wellness. Furthermore, Sulbing will lead the globalization of Korean-style deserts beyond Korea.

Especially since Sulbing California is a company taking its first steps into the US market, we, all of our employees, will strive to become a leading company that introduces Korean culture to more people and plays a pioneering role in the K-culture boom, fueled by the growing interest in Korea.

Thank you.